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Cultural Etiquette: Doing Business in Dubai

Dubai, one of the most prominent cities in the United Arab Emirates (UAE), is a major hub for business and commerce in the Middle East. As a global business destination, it is essential to understand the cultural etiquette when doing business in Dubai. This article will provide you with valuable insights and tips to navigate the unique business culture of Dubai successfully.

Business Culture in Dubai

Dubai’s business culture is influenced by its Islamic traditions and Arab heritage, combined with the city’s modern and cosmopolitan outlook. Understanding and respecting these cultural nuances will help you build strong and lasting business relationships in Dubai.

• Formalities: Business meetings in Dubai are generally formal affairs. Dressing conservatively and professionally is highly recommended, with men typically wearing a suit and tie and women opting for modest attire.
• Greetings: When meeting someone for the first time, it is customary to greet with a firm handshake. It is also common for locals to exchange greetings by placing their right hand over their heart. Maintain eye contact and use appropriate titles when addressing individuals.
• Timekeeping: Punctuality is highly valued in Dubai’s business culture. Arriving on time for meetings is essential, and it demonstrates respect for the other party’s time.
• Business Cards: Exchanging business cards is a common practice in Dubai. Ensure that your business cards are printed in English and include your title and qualifications. When receiving a business card, take a moment to study it before putting it away respectfully.
• Language: Arabic is the official language of Dubai, but English is widely spoken in business settings. It is advisable to have your business materials, including presentations and contracts, translated into both languages.
• Gift Giving: While not mandatory, gift giving is appreciated in Dubai’s business culture. When presenting a gift, it is customary to use your right hand or both hands. Gifts should be of good quality and avoid items that are considered offensive or inappropriate.

Business Etiquette in Dubai

Dubai has specific business etiquette guidelines that are important to follow to ensure successful business interactions and negotiations.

• Respect for Hierarchy: Dubai has a hierarchical business structure, with decisions often made by senior executives. Show respect for authority and follow the chain of command when dealing with business matters.
• Professional Relationships: Building trust and establishing personal connections are crucial in Dubai. Take the time to develop relationships before discussing business matters. Meetings may begin with small talk and inquiries about family and well-being.
• Conservative Communication: Keep your communication style professional and conservative. Avoid using overly direct language or displaying aggressive behavior. Maintain a calm and composed demeanor, even in challenging situations.
• Personal Space: Respect personal space and avoid physical contact, especially with individuals of the opposite sex. Handshakes are generally acceptable, but it is important to be aware of cultural sensitivities and adapt accordingly.
• Business Hours: The working week in Dubai typically runs from Sunday to Thursday, with Friday being the Islamic day of rest. It is important to schedule meetings and business activities accordingly and be mindful of religious holidays that may affect business operations.
• Negotiations: Negotiations in Dubai can be a lengthy process. Patience and persistence are key virtues. Avoid rushing the negotiation process and allow time for building relationships and trust.

Business Meetings and Dining

Business meetings in Dubai often involve dining experiences, and understanding the dining etiquette is crucial for successful business interactions.

• Hosting and Invitations: If you are hosting a business meal, choose a reputable restaurant and extend the invitation well in advance. It is customary for the host to pay for the meal. When invited to a business meal, it is polite to accept graciously.
• Seating Arrangements: The host typically determines the seating arrangement. Wait to be directed to your seat or follow the lead of the senior-most person present. The most honored guest is usually seated to the right of the host.
• Table Manners: Dining etiquette in Dubai is similar to Western practices, but it is important to be aware of cultural sensitivities. Avoid using your left hand while eating, as it is considered unclean. Follow the lead of your host regarding when to start eating and how to handle utensils.
• Alcohol Consumption: Dubai has strict regulations regarding alcohol consumption. If your host offers alcohol, it is acceptable to decline politely if it goes against your personal or religious beliefs. If you choose to drink, do so moderately and respectfully.
• Business Conversation: During a business meal, conversation topics should generally remain focused on business matters. Avoid discussing sensitive topics such as politics, religion, or personal matters unless initiated by your host.
• Thank You and Follow-Up: After a business meal, it is customary to send a thank-you note or email expressing your appreciation for the hospitality. Follow up on any discussed business matters promptly and professionally.

Cultural Sensitivities

Dubai’s culture is rooted in Islamic traditions, and it is important to be aware of and respect cultural sensitivities.

• Dress Code: Dress modestly and conservatively, particularly in public places or when visiting religious sites. Women should cover their shoulders and knees, and men should avoid wearing shorts or sleeveless shirts in public.
• Ramadan: Ramadan is a significant religious observance in Dubai. During this holy month, Muslims fast from sunrise to sunset. It is important to be respectful and refrain from eating, drinking, or smoking in public during daylight hours.
• Photography: Seek permission before taking photographs of individuals, especially women, and religious sites. It is considered respectful to ask for consent before capturing someone’s image.
• Public Displays of Affection: Public displays of affection, including holding hands or kissing, are not acceptable in Dubai’s conservative culture. Respect local customs and avoid engaging in such behavior in public.

Conclusion

Doing business in Dubai requires an understanding and appreciation of the local culture and customs. By adhering to the cultural etiquette guidelines outlined in this article, you can build strong relationships and navigate the business landscape with confidence. Remember to always show respect, patience, and adaptability when conducting business in Dubai.

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References

• visitdubai.com
• dubai.ae
• dubaitourism.com
• tradingeconomics.com
• worldbank.org
• uaeinteract.com
• khaleejtimes.com
• gulfnews.com
• arabianbusiness.com
• thenationalnews.com