Cultural Etiquette: Doing Business In Taiwan - Answers & Video

Cultural Etiquette: Doing Business In Taiwan

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Cultural Etiquette: Doing Business in Taiwan

Taiwan, officially known as the Republic of China, is a country in East Asia with a rich cultural heritage. When doing business in Taiwan, it is important to be aware of the cultural etiquette to ensure successful interactions and build strong relationships. This article will provide a comprehensive guide to understanding the cultural norms and practices in Taiwan’s business environment.

Meeting and Greeting

When meeting someone in Taiwan for the first time, it is customary to offer a slight bow and shake hands. However, some Taiwanese people may also greet with a slight nod or a slight bow without shaking hands. It is important to follow the lead of the person you are meeting. Addressing individuals by their title and last name is the norm, unless they specify otherwise.

  • Business Cards: Exchanging business cards is an essential part of the initial introduction process in Taiwan. It is recommended to have your business cards printed in English on one side and Chinese on the other. When presenting your business card, hold it with both hands and offer it facing the recipient.
  • Gift Giving: Gift giving is a common practice in Taiwanese culture. When presenting a gift, it is polite to use both hands. Avoid giving clocks or sharp objects as they are associated with funerals. Accepting and opening a gift should be done with both hands as a sign of respect.
  • Dress Code: Dressing conservatively is important in Taiwanese business culture. Men should wear suits or formal attire, while women should opt for modest and professional clothing. Avoid loud or flashy accessories.
  • Punctuality: Being punctual is highly valued in Taiwanese business culture. Arriving a few minutes early is considered respectful. However, it is also common for Taiwanese hosts to be slightly late as a way of showing their importance.

Business Communication

Communication in Taiwanese business culture is generally polite and indirect. It is important to be mindful of your tone and avoid confrontational or aggressive behavior. Building harmonious relationships is key to successful business interactions in Taiwan.

  • Language: Mandarin Chinese is the official language of Taiwan. While many business professionals speak English, it is advisable to have a translator or interpreter if you are not fluent in Mandarin.
  • Nonverbal Communication: Nonverbal cues play a significant role in Taiwanese communication. Maintaining eye contact is important, but avoid prolonged direct eye contact, as it can be seen as confrontational. Nodding and smiling are common gestures to show agreement or understanding.
  • Hierarchy and Respect: Taiwanese society places great importance on hierarchy and respect for authority. It is essential to show deference to senior executives and decision-makers. Avoid interrupting or contradicting them in public settings.
  • Politeness and Saving Face: Taiwanese culture values politeness and saving face. It is important to avoid openly criticizing or embarrassing others. Instead, use indirect language and offer constructive feedback privately.

Negotiation and Business Practices

Understanding negotiation and business practices in Taiwan is crucial for successful business outcomes. Taiwanese business culture emphasizes building trust and maintaining long-term relationships.

  • Consensus Decision-Making: Taiwanese business culture often involves consensus decision-making. It is common for decisions to be made collectively rather than by an individual. Be prepared for longer negotiation processes and ensure that everyone’s opinions are heard.
  • Building Relationships: Building strong relationships is vital in Taiwanese business culture. Take the time to establish personal connections before diving into business discussions. Socializing outside of work, such as sharing meals or attending cultural events, can help foster these relationships.
  • Business Banquets: Business banquets, known as “guanxi,” are common in Taiwan. These events provide an opportunity to build relationships and network. It is important to show respect for the host and follow their lead in terms of seating arrangements and toasting etiquette.
  • Patience and Perseverance: Taiwanese business culture values patience and perseverance. Be prepared for a longer negotiation process and avoid rushing decisions. Building trust takes time, and it is important to demonstrate commitment and dedication to the business relationship.

Business Etiquette

Understanding the business etiquette in Taiwan is essential for creating a positive impression and ensuring smooth business operations.

  • Gift Exchanges: Giving and receiving gifts is common in Taiwanese business culture. It is polite to reciprocate the gesture with a gift of similar value. When receiving a gift, it is customary to express gratitude and not open it immediately.
  • Business Meals: Business meals are an integral part of Taiwanese business culture. The host usually pays for the meal, but it is polite to offer to pay or split the bill. Table manners, such as using chopsticks correctly and not sticking them upright in a bowl, should be observed.
  • Respecting Elders: Taiwanese culture places great importance on respecting elders. It is customary to defer to senior members in a business setting and show them the utmost respect.
  • Follow-up: Following up after a meeting or business interaction is crucial in Taiwanese business culture. Sending a thank-you note or email expressing gratitude for the opportunity to meet and discussing next steps shows professionalism and commitment.


Doing business in Taiwan requires understanding and respecting the country’s cultural etiquette. By familiarizing yourself with the customs, communication styles, and business practices, you can navigate the Taiwanese business environment successfully. Building strong relationships, showing respect, and being patient are key to achieving long-term success in Taiwan.



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