Cultural Etiquette: Doing Business In Uzbekistan - Answers & Video

Cultural Etiquette: Doing Business In Uzbekistan

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Cultural Etiquette: Doing Business in Uzbekistan

Uzbekistan, located in Central Asia, is a country rich in history, culture, and natural beauty. When doing business in Uzbekistan, it is important to understand and respect the local customs and cultural etiquette. This article will provide you with valuable insights into the cultural norms and business practices in Uzbekistan.

Meeting and Greeting

  • Greetings: When meeting someone for the first time, it is customary to greet them with a handshake. Maintain eye contact and smile during the greeting.
  • Titles and Names: Address people by their titles and last names until invited to use their first names. It is polite to use honorifics such as “Mr.” or “Mrs.” followed by the person’s last name.
  • Punctuality: Arrive on time for meetings, as punctuality is valued in Uzbekistan. However, be prepared for some flexibility in scheduling, as meetings may start later than planned.
  • Business Cards: Exchange business cards at the beginning of meetings. Present your card with both hands, and take the time to study the card you receive before putting it away.

Communication Style

  • Indirect Communication: Uzbekistan has a high-context communication style, meaning that messages may be conveyed indirectly. Pay attention to non-verbal cues and read between the lines to understand the full meaning.
  • Respectful Language: Use polite and respectful language when communicating with Uzbek business partners. Avoid confrontational or aggressive tones, as they can be seen as disrespectful.
  • Hierarchy: Uzbekistan has a hierarchical business structure, with decision-making often centralized. Show respect for authority and defer to senior members in meetings.
  • Non-Verbal Communication: Maintain good eye contact during conversations, as it signifies attentiveness and respect. Avoid excessive gesturing or touching, as personal space is valued.

Negotiation and Business Meetings

  • Building Relationships: Building trust and establishing personal relationships are essential in Uzbekistan. Take the time to get to know your business partners and invest in developing long-term connections.
  • Patience: Negotiations in Uzbekistan can be lengthy and involve multiple meetings. Be patient and avoid rushing the process.
  • Gift Giving: Gift giving is common in Uzbekistan and can help foster good relationships. When presenting a gift, use both hands and wrap it nicely. Gifts should be of good quality but not excessively expensive.
  • Business Attire: Dress formally for business meetings, with conservative and modest attire. Men typically wear suits, while women opt for conservative dresses or suits.

Business Etiquette

  • Business Hours: The typical business hours in Uzbekistan are from 9:00 am to 6:00 pm, Monday to Friday. However, it is common for businesses to close for a long lunch break from 1:00 pm to 3:00 pm.
  • Respecting Hierarchy: Show respect for seniority and authority within organizations. Avoid contradicting or openly challenging higher-ranking individuals.
  • Formality: Uzbekistan has a formal business culture, and it is important to maintain a professional demeanor at all times. Avoid using informal language or engaging in overly casual behavior.
  • Business Meals: Business meals are common in Uzbekistan and provide an opportunity for relationship building. Follow the lead of your hosts regarding seating arrangements and wait for them to start eating before you begin.

Gifts and Hospitality

  • Gifts: When invited to someone’s home, it is customary to bring a small gift such as flowers, chocolates, or a souvenir from your home country. Avoid giving alcohol, as Uzbekistan is a predominantly Muslim country.
  • Hosting Duties: If you are hosting Uzbek business partners, be prepared to offer generous hospitality. Provide comfortable accommodations, arrange transportation, and offer meals and entertainment.
  • Accepting Invitations: Accept invitations to social events whenever possible, as they provide opportunities for networking and relationship building.
  • Respecting Cultural Norms: Familiarize yourself with Uzbek customs and traditions to ensure you do not inadvertently offend your hosts.

Business Practices

  • Formal Contracts: When conducting business in Uzbekistan, it is important to have formal contracts in place. Consult with legal professionals to ensure your agreements are legally binding and enforceable.
  • Business Structure: Uzbekistan has a hierarchical business structure, with decision-making often centralized. Be prepared to negotiate with senior executives or government officials.
  • Government Relations: Establishing good relationships with government officials can be beneficial when doing business in Uzbekistan. Seek guidance from local experts to navigate the bureaucracy effectively.
  • Intellectual Property: Protect your intellectual property rights by registering trademarks, copyrights, and patents in Uzbekistan.


In conclusion, doing business in Uzbekistan requires a deep understanding and respect for the local culture and customs. By familiarizing yourself with the meeting and greeting practices, communication style, negotiation techniques, and business etiquette, you can establish strong relationships and navigate the business landscape successfully. Remember to be patient, build trust, and invest in long-term connections. With the right approach, your business ventures in Uzbekistan can be fruitful and rewarding.



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