The divestment social movement in South Africa was a campaign that aimed to pressure companies and governments to divest from South Africa in protest of the system of apartheid, which was a system of institutionalized racial segregation and discrimination. The movement began in the 1970s, and it was inspired by the civil rights movement in the United States. The goal of the divestment movement was to use economic leverage to put pressure on the South African government to end apartheid. The movement encouraged companies and governments to sell their investments in South Africa, such as stocks and bonds, and to boycott South African products. The divestment movement was successful in raising awareness about the issue of apartheid and contributed to the international pressure on the South African government to end the system.