Cultural Etiquette: Doing Business In Guam - Answers & Video

Cultural Etiquette: Doing Business In Guam

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Cultural Etiquette: Doing Business in Guam

Guam, a U.S. island territory located in the western Pacific Ocean, is known for its stunning natural beauty and vibrant culture. If you are planning to do business in Guam, it is important to understand and respect the local cultural etiquette. This article will provide you with valuable insights into the customs and traditions that shape the business landscape in Guam.

Business Culture in Guam

Guam’s business culture is a unique blend of American and Chamorro influences. The Chamorro people are the indigenous inhabitants of Guam and have a strong presence in the local community. While English is widely spoken and serves as the primary language for business transactions, it is important to understand and respect the Chamorro culture and customs.

  • Relationship Building: Building strong relationships is crucial in Guamanian business culture. Take the time to get to know your business partners and colleagues on a personal level. Engage in small talk and show genuine interest in their lives and experiences.
  • Respect for Hierarchy: Guam has a hierarchical society where respect for authority and seniority is highly valued. Always show deference to those in positions of authority, and address them with appropriate titles and honorifics.
  • Punctuality: While punctuality is important in business settings, it is acceptable for meetings to start a few minutes late due to the relaxed island lifestyle. However, it is still advisable to arrive on time to demonstrate professionalism.
  • Business Attire: Business attire in Guam is generally formal, with men typically wearing suits and ties, and women wearing professional dresses or suits. However, the tropical climate allows for more relaxed dress codes, especially during non-client-facing meetings.
  • Gift-Giving: Gift-giving is a common practice in Guam, especially during special occasions or when visiting someone’s home. When presenting a gift, use both hands and express your gratitude. It is customary for the recipient to open the gift later, rather than immediately in front of the giver.

Communication Styles

Effective communication is essential when doing business in Guam. Understanding the local communication styles will help you navigate professional interactions more successfully.

  • Indirect Communication: Guamanians tend to use indirect communication styles, relying on non-verbal cues and context to convey their messages. It is important to pay attention to body language, tone of voice, and subtle hints.
  • Respectful Language: Use respectful language when interacting with Guamanians, especially elders and those in positions of authority. Avoid confrontational or aggressive tones and maintain a polite and friendly demeanor at all times.
  • Active Listening: Practice active listening by giving your full attention to the speaker, maintaining eye contact, and nodding to show understanding. This demonstrates respect and helps build rapport.
  • Non-Verbal Communication: Non-verbal cues, such as hand gestures and facial expressions, play a significant role in Guamanian communication. Be mindful of your own body language and be attentive to the non-verbal cues of others.
  • Consensus Building: Guamanians value consensus and collaboration. Decision-making processes may take longer as everyone’s input and opinions are considered. Be patient and participate constructively in discussions.

Negotiation and Business Meetings

When engaging in business negotiations or meetings in Guam, it is important to approach them with cultural sensitivity and respect for local customs.

  • Building Trust: Establishing trust and rapport is crucial before engaging in serious business discussions. Spend time getting to know your counterparts and building a personal connection.
  • Hierarchy in Meetings: Meetings often follow a hierarchical structure, with the most senior person leading the discussion. It is important to defer to those in higher positions and allow them to guide the conversation.
  • Patience and Flexibility: Guamanians value patience and flexibility in negotiations. Be prepared for negotiations to take longer than expected, as relationship-building and consensus-building processes are prioritized.
  • Non-Confrontational Approach: Avoid confrontational or aggressive negotiation tactics. Guamanians prefer a cooperative approach and may be put off by overly assertive behavior.
  • Written Agreements: Once an agreement is reached, it is customary to have a written contract outlining the terms and conditions. Ensure that all parties have a clear understanding of the agreement before proceeding.

Business Dining Etiquette

Business meals are common in Guam and provide an opportunity to build relationships and discuss business matters in a more relaxed setting. Familiarize yourself with the local dining etiquette to ensure a positive impression.

  • Host-Guest Dynamics: If you are invited to a business meal, the host typically pays for the meal. However, it is polite to offer to pay or split the bill as a gesture of appreciation.
  • Table Manners: Use utensils properly and follow the lead of your hosts when it comes to dining etiquette. Avoid starting to eat until the host has begun and refrain from placing your elbows on the table.
  • Try Local Cuisine: Embrace the opportunity to try local Guamanian cuisine. Be open to new flavors and show appreciation for the culinary traditions of the island.
  • Toast and Cheers: It is common to toast and say “cheers” before taking the first sip of a drink. Follow the lead of your hosts and participate in toasting rituals.
  • Thank You Note: Sending a thank you note or email after a business meal is a thoughtful gesture that shows appreciation for the hospitality extended to you.

Business Etiquette in Social Settings

In addition to formal business settings, social interactions can also play a significant role in building relationships and establishing trust. Understanding the proper etiquette in social settings will help you navigate these situations with ease.

  • Respect for Elders: Guamanians have deep respect for their elders. Show deference and address older individuals with appropriate titles and honorifics.
  • Family Connections: Family connections are highly valued in Guamanian culture. Take an interest in your business partners’ families and ask about their well-being.
  • Participate in Festivities: Guamanians celebrate various cultural festivals and events throughout the year. If invited, make an effort to participate and show respect for the local traditions.
  • Gifts for Hosts: When attending social gatherings, it is customary to bring a small gift for the host. This could be a token of appreciation, such as flowers or a local souvenir.
  • Respecting Personal Space: Guamanians value personal space and may stand at a slightly greater distance during conversations. Respect this cultural norm and avoid invading personal space.


Doing business in Guam requires a deep understanding and appreciation of the local culture and customs. By adhering to the cultural etiquette outlined in this article, you can build strong relationships, navigate business negotiations, and create a positive impression in the Guamanian business community. Remember to approach each interaction with respect, patience, and a willingness to embrace the unique cultural heritage of Guam.



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